Fortune Footwear

In 1985, John Auersperg, Sr. along with his sons, John Jr. and Paul, founded Fortune Footwear Inc. and opened their first New York City showroom in the SoHo Building. This family-owned business began by importing flip-flops, slippers and casual footwear from Taiwan. As the sourcing strategy expanded into dress shoes, production eventually moved to China.

Each had their areas of expertise; John Auersperg, Sr. specialized in footwear sales and developed his fashion forward vision for private label product, John Jr. expanded the business into handbags, while Paul cultivated major catalogue accounts.