United Kingdom-based start-up of an Indian-origin that uses a machine-learning algorithm to move reality from fiction is geared up to conflict fake information around the world, including plans for a project specifically targeted at India.
Lyric Jain, who is primitively from Mysore and studied in Cambridge University earlier this year set up ‘Logically’ and has since formulated the West Yorkshire-based start-up into a machine-learning platform to filter factual from fiction.
Presently, the platform with partners and advisers is going through technology trials, will have its full public launch in September for the UK and the U.S., and hit India by October.
The intent is for the service to work as a news aggregator likewise an indicator of factual accuracy. “The Logically platform gathers the biggest news stories from over 70,000 domains and determines the credibility of the claims across each article. It does this by using a machine learning algorithm that is designed to detect logical fallacy, political bias, and incorrect statistics,” the 21-year-old techie explains.
“By illuminating the quality of information across these articles, Logically provides users with a transparent and insightful view that allows them to determine how trustworthy the news they read really is,” he said.
The start-up is exploring ways for artificial intelligence to accurately measure the validity of information faster than any human can, as a figure of instances thrive being exchanged over the WhatsApp in India.
It becomes highly hard for law enforcement to step in and halt fake information or news or stories from diffusing amid 200 million WhatsApp users in India and with the system being encrypted.
“Because of the highly emotive nature of these stories, people are quick to react. This means the time it takes to disprove compelling fake news stories is often too long to prevent action being taken,” Jain said.
“We are still exploring options such as an instant verification chatbot on WhatsApp and will announce our plans by the end of the year,” he said.
The platform that combines AI, complex analytics and human intelligence is a first-of-its-kind “intelligence feed” that he believes may turn out to be the future of journalism.
By Sowmya Sangam
