Hyderabad based Indian Fashion Designer, Shravan Kummar made his North American fashion debut at a glittering event held in Edison, NJ, on Jun 4th. His mission is to accomplish the Social and Environmental Commitment to empower poor families by generating employment opportunities and by cultivating biodegradable and ecofriendly products.
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He has taken up the responsible initiative to promote handicrafts and workmanship from rural India by paying tribute to weavers, through “AN ODE TO WEAVES & WEAVERS’’, an annual show which showcases over a 100 weaves like the Phulia, Parsi, Srikakulam Khadi, Salem, Jamdhani, Paithani, Kerala, Kanchi, Gadwal, Pochampally, Dharmavaram, Mangalagiri, Venkatagiri, Uppada to name a few from the remotest locations of India.
These are woven at a non-government organization called ‘The Society of Aalayam’ that Kummar personally chairs. ‘Aalayam’, not only succeeds in restoring various weaves of the country which are rapidly declining in their significance, but dedicated to bettering the lives of weavers in India.
“It is so important to promote healthy and environmentally conscious fashion and by bringing this fashion to the United States we are able to share this fashion with a new audience. I am so grateful for Ram and all of the support he has given me to spread the creations of the weavers of India and bringing that message to the United States.” said Shravan Kummar.
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“What Shravan is doing in raising awareness of the unsung heroes of the fashion industry and bringing it to the United States is incredibly important and I am so happy that I am able to give him this platform to share the works of these hardworking weavers of India.” stated Ram Chada of 6COM and Bridgetown Consulting Group.
By Premji
