From providing basic beauty tips on treating your skin well to the happening fashion trends, Aditi Oberoi Malhotra has made her place in providing insightful information on various topics across the world. She is a well-known Indian American fashion blogger and digital influencer.
She has 1000s of fans and is a famous California based blogger who started her career in 2015.She is with www.fancycorrectitude.com and writes blogs on categories like fashion, beauty, travel and lifestyle.
Fancycorrectitude is an amazing fashion website that showcases “her creative vision – daily style, beauty tips, latest trends with her take on them and give a fresh perspective that resonates with her readers and inspires them.”
Malhotra is born and raised in Delhi, she has a degree in fashion and comes from a business background. She has always been creative because of which she could create Fancy Correctitude. She is a young mother and has around 8,00,000 followers on Instagram where she discusses about many of her styling and lifestyle tips.
“I remember when I first started blogging in 2015 it was just an outlet to share my outfits, what inspired me – from runway photos to editorials, about beauty and things I liked. It wasn’t something I decided to ‘be,’ it was something that happened over time and became a fulltime job with the development of this industry and the growth of my website and other social media accounts,” she told Deccan Herald. “It eventually grew to become a community where I share all things fashion, beauty, travel, and more!”
She has a huge following on social media that resulted in brand collaborations and mentions. What kept her going was her aim at providing quality content and the thought of maintaining consistency with a lot of hardwork and popularity. Big brands like Louis Vuitton, Dior, Givenchy, gave her a call. Apart from this, she has collaborated with brands such as Nordstrom, Neiman Marcus, Laura Mercier, Lancôme, Clarins, Sephora, Absolut, and Saks. She was featured in Vanity Fair Magazine as one of the top influencers in 2017.
In one of her blogs, she said “Do what you love and give it your 100 percent or at least try. Along the way I have been tempted with a lot of brand collaborations that I passed up just purely on the basis of, I didn’t believe it resonated well with Fancy Correctitude. So, you have to stay true to yourself and learn to say no…Your competition should not be people around you but you, yourself.”
